The book…is exploratory, practical and prescriptive-
Professor Jerry Gana FNIPR
Hon Minister of Information 2000-2003

…is probably the first indigeneous textbook on the FPR in Nigeria…every serious manager, CEO, Media and PR practitioners should be curious to read and digest the content.
Senator Jubril Martin-Kuye
Hon Minister of State Finance 1999-2003

The IPRA recognizes the contribution to excellence in Public Relations Practice made by Image Merchants Promotions and Yusha’u A.Shuaib for the book.
Jacques Dinan
President IPRA London

From the book I learned much about financial world of your country (Nigeria) and the role of the professional communicator in disseminating messages to the publics of that world.
George Robeck, (Ph.D.) Professor of PR
Western Michigan University, USA

With a special focus on current trends on image building and reputation management, it promises a handy tool for practitioners in PR and managers responsible for advertising, marketing, sales promotions and media relations.
Vanguard January 21,2002

This book makes a strategic point about the most ignored field of FPR. It clearly establishes the intricate balance between economic activities and communication.
Daily Trust Feb. 18,2002

It is the most timely needed material to every public relations and corporate affairs practitioners who wish to imbibe the ethical standard in day-to-day practice.
Times Review April 16,2002

It looks at the issues of Public Relations generally and zeroed in on the financial aspect.
Daily Independent, May 27th,2002

The book is a necessary material for serious managers, academics, chief executives, media and PR practitioners, business moguls, journalists, business moguls, students and the entire public.
Nigerian Tribune September 10, 2002

It is a complete practical pack of what public relations officers/practitioners should do and know to foster a better society and make their organization socially responsible.
The Guardian September 23, 2002
 

Yushau Abdulhameed Shuaib, a 1992 graduate of Mass Communication from Bayero University Kano was born on October 10,1969. He holds a Diploma in PR from International School of Public Relations, London and a Post – Graduate Diploma in Banking and Finance from University of Abuja. He is a recipient of several distinctions, which include Alhaji Sabo Mohammed Best Student in Public Relations, Delta State NYSC Merit Award, Automatic Scholarship for the best Corp Writer and Head of State National NYSC Honour Award. He was also the recipient of NIPR Public Relations Person of the year 1995 in Kano/Jigawa State, and Young Achiever Award 2000. Between 1993 to date Shuaib who received automatic employment awards at state and federal levels had served as a PRO Delta Government House, Information Officer Federal Ministry of Information, Personal Assistant to Hon. Minister of State and Press Secretary, Federal Ministry of Finance. He also had a stint in the Federal Ministry of Health and National Assembly, before his present position as the Head of Press and Public Relations, Revenue Mobilisation Allocation and Fiscal Commission.

He has written several articles on social and economic issues and edited a number of periodicals. Shuaib, who has attended management development programmes at home and abroad, is a member of some professional bodies that include Nigerian Institute of Public Relations (NIPR), Association of Nigerian Authors (ANA), British Institute of Public Relations (IPR), Public Relations Society of America (PRSA), and International Public Relations Association (IPRA). He is happily married with Kids.