TESTIMONIALS ON THE BOOK

This is a practical approach to fostering a professional relationship with the media for effective corporate reputation management. It takes the reader through a dozen tips that can help the practitioner to understand how to respond to journalists' enquiries by giving them the information they want and when they want it.

Kabir Dangogo, FNIPR,

Sec. Gen. Federation of African Public Relations Association and

Council Member International Public Relations Association

This book, by author Yushau A. Shuaib, is a fascinating look at professional PR standards as viewed by a highly trained/educated member of the field who lives and works in Nigeria.  As an American PR practitioner of long standing, I was intrigued to note both the similarities and the differences of PR in two such diverse countries, and conclude from this that international PR practitioners may have far more in common than I'd ever thought before…Were I to again teach PR (and specifically media relations) at the university level, I'd give serious consideration to recommending this book as one of my "recommended reading" supplemental textbooks - I think it's that good.

Ned Barnett, APR, AHA, PR/Marketing Fellow,

Author, 9 published books on PR and Marketing

Former Professor in PR and Marketing,

UNLV and MTSU United States of America

This is one of those must have’s for the desk drawer or even the bedside locker for those of us exposed to the 24x7 world of modern media in a globalised world. Here are the essentials – the core building blocks for media relations, the basics on which the wise public relations or media relations’ executive can and should build their own set of tactical, strategic and industry specific ‘add ons’…From start – ‘Knowing the media’ to finish ‘Get the feedback (and use it)’ this is a management handbook. It identifies very clearly that there are no quick fixes, no short cuts, no black arts or silver bullets in media relations. Each succinct chapter demonstrates very clearly the extent to which for media relations to be successful it has to be a structured and managed process… It highlights the gains and the pains and is an insiders account of the practical approaches media relations needs to deliver value for the investment… there are lessons for us all in this book.

Peter L. Walker FCIPR, Senior Partner, PIELLE Consulting Group

and past President Institute of Public Relations

United Kingdom

The author has developed the tips step by step to enable the pr and communication professionals to understand the concept better.  I appreciate the author for having brought out the need for good relationship between the management and the pr professionals …and the concept of 'budgeting' effectively.  Though the author has written this book under Nigerian background, this book is  a good "Handbook" for pr professionals and management at an International level.

K. Srinivasan, Founder and Chairman,

Prime Point Foundation, Chennai, India,

www.primepointfoundation.org

In this season when most people are more concerned about bread and butter issues, it is rather commendable to find youngmen like Yushau shuaib in public service who believe in advancing ideas for the purpose of making our society better as can be glimpsed from his numerous writings. It takes a lot of courage and commitment to certain ideas to put pen to paper in our society today and moreso for someone who is still in the public service with all constraints. This is a great worthy effort.

Olusegun Adeniyi, Editor Thisday Newspapers

After publishing other books on public relations and writing for the media, with several articles also published in national dailies, Yushau Shuaib is indisputably amongst outstanding media relations officers who have tremendous respect from the press. The Dozen Tips in Media Relations captures all those strategies for success in highly sensitive field of mutual relationship.

Kabir Alabi Garba, Arts Editor, The Guardian Newspapers

"From the practical and realistic tips proffered in this book, it is now clear why Mr. Yushau Shuaib has achieved so much, bringing the Revenue Mobilisation Allocation and Fiscal Commission from total obscurity to public prominence within a short time. This book reveals the secrets to effective media relations that has served this respected PRMan so very well."

Akin Olaniyan, Group Business Editor, Daily Independent and

Author of a book on "Corruption and Economic Development”